Executive+Summary

The year 2012 marks the 20th anniversary for the Academy of Music Brampton studio. The Academy of Music offers private music lessons for piano, guitar, drums, and vocal, along with pre-school and “Rockband” programs. The target audience for this studio are local working-class Brampton parents and their children, youth aged 5-17.

Our client, the manager of the business, Andrew Sansone, has indicated that he would like to improve the online presence for the company. He hopes that improving the online presence will help target a wider audience and increase new enrolment at the studio. Over the past couple of years, the unstable economy has affected new enrolment rates, and in some cases, parents have even cut back on their child’s lessons.

This proposal will discuss possible methods to improving the Academy of Music Brampton studio’s online presence to attract a new client base. At the request of the client, who has stated that he is not tech-savvy whatsoever, we designed a new website layout, Facebook Fan Page layout, and online banner ad.

We have created a new website on Wordpress so the client may make new changes easily without having to deal with any coding.

New Website: http://bacademy.netau.net/

The Facebook page was redesigned with a new cover photo and improved profile picture (the old one was blurry, so we re-traced it in Adobe Illustrator). Also, since the target audience is Brampton related, we “Liked” several other Brampton businesses, Brampton youth fan pages, and “mom” pages.

ew Facebook Page Layout: www.facebook.com/bramptonacademy

Lastly, the banner ad was made to fit on the homepage of the Brampton Guardian, the city’s local newspaper.