Marketing+Objectives

=__**Marketing Objectives**__=

The objectives of the Academy of Music Brampton Online Marketing strategy are as follows:


 * Primary objective –** the primary objective of the entire campaign is to boost the online presence of the client leading to awareness amidst the target market of Brampton and surrounding areas. Boosting the online presence will include effective use of Facebook page, updated website with dynamic content, strategic banners and other low cost marketing.


 * Long Term goal –** our long term goal is to create a well-established and active community among the current students and their families. Through the Facebook page, currently enrolled students and their families can interact with the centre and each other, and be in the loop about upcoming events, videos/photos of performances, etc. The updated website will be a great marketing tool for first time visitors, as they can find out details about different lesson types, rates, positive testimonials and other details. The website will also have a subscribe option that will send out emails regarding new announcements.


 * Short Term goal –** the success of our campaign can be measured via success in reaching our short-term goals.
 * To achieve 150 ‘Likes’ on Facebook by September 2012 (current number is 85)
 * To get 150 ‘subscriptions’ on website by September 2012 (current # of registered students is 200)
 * To get 10 new students enrolled by September 2012

September 2012 was chosen as a deadline to gauge the short-term success of the campaign. Given trends of previous years, September is the time when bulk of the students get enrolled in different programs and is considered a prime time for new enrolments. Our campaign will continue through the summer months to build up excitement around FunFest in May and new enrolments in September. If the campaign is successful, we can leverage our online platform to reach out to more students throughout the Brampton area even after September 2012