Metrics,+KPIs,+and+Tracking


 * Facebook Insights**

Facebook insights allows the client to track the number of likes and total reach, which are two of the main methods of generating attention for the company. These numbers are presented in a graphical format, which is quite user-friendly.



Also, the "virality" of the posts can be tracked using Facebook insights. The client can see which links engage their Fan Page audience the most.




 * Website Analytics**

For Academy of Music Brampton’s new website, we’ll be using Google Analytics to track visitor statistics. The interface is simple, which should work out with our web-shy client.

The most important statistics to track would be the number of visits the website gets each week, where the visits are coming from (either from directly entering the URL into the address bar, or from a search engine), what keywords are bringing visitors to the website in the first place, and what pages/topics interest visitors the most. All of these data points can easily be read and exported from Google Analytics.

The keywords gathered from Google Analytics can be used to streamline Google AdWords campaigns.

Another use for this software is to determine the success of certain promotions. Each year, Academy of Music Brampton participates in an event called FunFest. Using Google Analytics, we can track interest in the event (e.g. increase in visits), as well as learn how people are learning about the event (Internet-wise).