Strategic+Analysis


 * MARKETING MIX**

Brampton Academy of Music offers music lessons including vocals, guitar, piano, drum, bass, pre-school program, and rockband.
 * Product and Service**

Specific pricing were not listed on their website, though they are much more affordable compared to local competitors.
 * Price**

75 Rosedale Ave. Unit 13 Brampton, Ontario http://bramptonacademy.com/default.aspx
 * Place**

Situated in the city of Brampton, Brampton Academy of Music is welcomed with an abundance of young people (see Geographical and Sociocultural Environment below). However, there exist many businesses in the area offering similar services (competitive environment below).

Currently, online a basic website and newsletter on the online medium: http://bramptonacademy.com/default.aspx
 * Promotion**


 * The 5th P: People**

Operated by many young, charismatic instructors who caters to the needs of individual students.


 * ENVIRONMENTS**


 * Geographical and Sociocultural Environment: **

The third-largest city in the Greater Toronto area, Brampton is also the youngest city in the area with a median age of 33.7. Brampton has the largest concentration of South Asians in Canada, making up 36% of Brampton's population of 523 911 as of 2011.


 * Competitive Environment: **

Local competitors include:
 * Ontario Conservatory of Music ( http://www.ocom.ca/)
 * Jeff Salem's Music Studio (http://www.jsmusicstudio.com/)
 * Peel Music Academy (http://www.peelmusicacademy.ca/)
 * Arcadia School of Music (http://www.arcadiamusicacademy.com/)


 * Technological Environment :** besides online advertising and social media usage, the technology does not drastically affect the music lessons.


 * Political Environment: ** does not greatly impact music lesson business.

**Economical Environment:** in times of global economic downturn, many people tend to prioritize other ventures over musical pursuits.

Sources: [|City of Brampton official website] 2011 Census, Brampton at a Glance : http://www.brampton.ca/en/Business/edo/business-knowledge/Pages/Brampton-At-a-Glance.aspx